Committed to bringing empathy to business.

We measure empathy. We codify empathy.

Our Vision

We are transforming the business world through empathy. We measure and embed empathy in the world’s biggest companies. Our work shows that empathy is positively correlated with growth, productivity, and earnings.  The top 10 companies in our Empathy Index increased their market capitalisation more than twice as much as the bottom 10 companies. More empathy means more profit but also more loyal staff.

Our Story

When we started in 2010, Lady Geek focused on female customers and employees in tech, hence our name. But we soon realised that it wasn’t gender that had the biggest impact on performance, it was empathy. We specialize in measuring empathy levels across your customers and your staff. We have created the world’s first empathy index for one of Europe’s biggest banks.

Our Approach

We focus on actionable empathy. It’s not a cup of tea and sympathy– it’s about doing something as a result of understanding your impact. We have studied the world’s most empathic companies to discover what makes them successful. We identify a company’s strengths and deficits and develop ’empathy nudges’ which are small changes which have a sustainable impact. We are transforming nudge at a time.   

  • The Empathy Business were brilliant throughout – constructively challenging our culture, providing inspiration and innovation, and delivering tangible change. A refreshing and thought-provoking business.

    Tom Staples, Head of the Empathy Support Hub, Barclays Bank
  • Every organisation and leader would benefit from the challenging business insight The Empathy Business delivered to Barclays. It made me realise how de-sensitised I’d become to the ‘norms of communication.’ It also took behavioural economics to a new level.

    Sue Hayes, Managing Director, Barclays
  • “Belinda gave an inspiring presentation on girls and STEM at our event at the United Nations. Whatever part of the world they came from, everyone found it very original and extremely useful.”

    Helene Reardon Bond OBE, Government Equalities Office
  • “The Empathy Business improved the levels of empathy in our dealerships and demonstrated a positive impact on commercial performance. Staff engagement increased and people took more pride in their work.”

    Richard Balshaw, former CEO of Lexus UK
  • ‘The Empathy Business’s training has transformed how Telefonica harness the power of corporate empathy. Our aim is to make every interaction our customers have with us an individual one.”

     Rene Schuster, former CEO, Telefonica Germany
  • “Working with The Empathy Business has given us a fresh perspective on the critical importance of empathy for both our colleagues and customers. We now have a clear view our areas of relative strength and weakness and actionable insight that will help make us an even more empathic organisation.”

    Ian Cornelius, Commercial Director, Skipton Building Society
  • “As a people orientated organisation, I am proud of our achievements and our ambition to continue to grow the way in which we build relationships with colleagues and customers.  Working with The Empathy Business and viewing our business through a new lens provides us with the insight and opportunity to really become a pioneer in the area of empathy. “

    David Cutter, CEO, Skipton Building Society
  • “Working with The Empathy Business has given us a fresh perspective on the critical importance of empathy for both our colleagues and customers. We now have a clear view our areas of relative strength and weakness and actionable insight that will help make us an even more empathic organisation.”

    Ian Cornelius, Commercial Director, Skipton Building Society
  • “The Empathy Programme is much more than a makeover. It has given pride and empowerment to my staff, as well as having a positive impact on our customers.”

    Richard Rhodes, Head of Business, Lexus Leicester showroom

Our Model

An analytic approach to empathy

We are the only company to measure empathy globally.

We have identified 8 factors of empathy.

Each of these factors can be quantified and will identify where your company’s strengths and weaknesses are. This will allow you to prioritise and allocate resources.

Our  Process

We’ve refined our process over the last six years to deliver the most impact to our clients in the shortest time. The output will be an increase in performance and loyalty both amongst staff and customers. The output of our 6, 12 or 20 week programme will be a calculation of your empathy strengths and deficit, identification of where the empathy deficit is and a series of sustainable ‘nudges’ to bring more empathy into your business. We will systemize empathy so you can sustain empathy post the programme.

Our process looks at your company’s empathy levels across both your customers and employees.

Planning Phase - 3 weeks

We collect metrics which determine your organization’s empathy deficit and apply them to our empathy diagnostic tools. We use metrics are non-traditional, and will gather data-points including number of bcc emails, number of people per meeting, number of interactions of each customer complaint.

Executive interviews - 2 weeks

 We run facilitated interviews with your leadership team and senior management to identify the behaviours that are being modelled across your organization.

Empathy measurement tool -2 weeks.

We apply our measurement tools to give each critical team an empathy measurement which we correlate to performance and attrition data. Our tools have been developed with psychologists, neuroscientists and language experts.

Empathy in Residence -2 weeks

We conduct an anthropological investigation into your organization’s culture through experiencing it as an employee. It will include observation in your key offices, a review of communications and an audit of ambient identity cues in your office environment.

Empathy nudges -2 weeks.

We identify low-cost, high impact ‘nudges’ that are easy to implement and in aggregate, will have a positive impact on company performance. They will cover process, language, complaint handling, recruitment, company culture, leadership.

Presentation of strategic vision - 1 week

We distill the knowledge of the programme into a set of empathy targets and associated nudges. This presentation forms the core of an action plan which we co-implement in Phase 2.

Embedding Empathy -Phase Two: ongoing

Institutionalizing nudges. We ensure empathy is embedded into the heart of the culture by establishing empathy nudge units and teams run internally and establishing metrics to measure ongoing empathy levels. 

Little Miss Geek – Our Social Enterprise


To inspire young women to become tech pioneers – we want the next Mark Zuckerberg to be female.


Little Miss Geek (Second edition) explores why many women want to consume not create technology and includes a foreword from Jimmy Wales. You can get a copy here: Amazon


Our #HERinHero celebrates women who are carving their own path in male dominated industries and acting as inspiring role models for the next generation.


Over 5000 students have taken part in our programme and we have increased the number of girls taking Computer Science GCSE by 52% at a girls school in London.

Who we’re working with

lexus black
1 (1)






Get in Contact


For new business and speaking engagements, please contact

Join Us

We like meeting smart, geeky people who share our desire to transform the world of business. Let’s have a chat @theempathybiz

Lady Geek HQ – London

Lady Geek, 800 Highgate Studios,

53-79 Highgate Road, London NW5 1TL

Lady Geek – Sydney