Transforming the world of business through empathy.

We take a scientific approach to measuring empathy.

Our Definition of Empathy

We define corporate empathy, not compassion or sympathy, as the emotional impact a company has on its people—staff and customers—and society—the next generation.

Our Vision

We transform business through the power of empathy using ’empathy nudges’. We measure empathy in the world’s biggest companies at a company, team and individual level. Empathy is positively correlated with growth, productivity, and earnings.  The top 10 companies in our Empathy Index increased their market capitalization more than twice as much as the bottom 10 companies.

Our Story

When we started in 2010, Lady Geek focused on female customers and getting more women to work in tech, hence our name. But we soon realised that it isn’t gender that has the biggest impact on performance, it’s empathy. Empathy in process, culture, language, leadership and environment. We created the world’s first empathy department for one of Europe’s biggest banks.

Our Approach

We focus on ‘empathy-in-action‘ not sympathy. It’s not about feeling that things are ‘being done to you,’ it’s about empowering your teams to deliver the change they want to see. We focus on both customer and colleague empathy and change cultures one nudge at a time.  

  • The Empathy Business were brilliant throughout – constructively challenging our culture, providing inspiration and innovation, and delivering tangible change. A refreshing and thought-provoking business.

    Tom Staples, Head of the Empathy Support Hub, Barclays Bank
  • Every organisation and leader would benefit from the challenging business insight The Empathy Business delivered to Barclays. It made me realise how de-sensitised I’d become to the ‘norms of communication.’ It also took behavioural economics to a new level.

    Sue Hayes, Managing Director, Barclays
  • “Belinda gave an inspiring presentation on girls and STEM at our event at the United Nations. Whatever part of the world they came from, everyone found it very original and extremely useful.”

    Helene Reardon Bond OBE, Government Equalities Office
  • “The Empathy Business improved the levels of empathy in our dealerships and demonstrated a positive impact on commercial performance. Staff engagement increased and people took more pride in their work.”

    Richard Balshaw, former CEO of Lexus UK
  • ‘The Empathy Business’s training has transformed how Telefonica harness the power of corporate empathy. Our aim is to make every interaction our customers have with us an individual one.”

     Rene Schuster, former CEO, Telefonica Germany
  • “Working with The Empathy Business has given us a fresh perspective on the critical importance of empathy for both our colleagues and customers. We now have a clear view our areas of relative strength and weakness and actionable insight that will help make us an even more empathic organisation.”

    Ian Cornelius, Commercial Director, Skipton Building Society
  • “As a people orientated organisation, I am proud of our achievements and our ambition to continue to grow the way in which we build relationships with colleagues and customers.  Working with The Empathy Business and viewing our business through a new lens provides us with the insight and opportunity to really become a pioneer in the area of empathy. “

    David Cutter, CEO, Skipton Building Society
  • “Working with The Empathy Business has given us a fresh perspective on the critical importance of empathy for both our colleagues and customers. We now have a clear view our areas of relative strength and weakness and actionable insight that will help make us an even more empathic organisation.”

    Ian Cornelius, Commercial Director, Skipton Building Society
  • “The Empathy Programme is much more than a makeover. It has given pride and empowerment to my staff, as well as having a positive impact on our customers.”

    Richard Rhodes, Head of Business, Lexus Leicester showroom


Our Model


An analytic approach to empathy

Our measurement of empathy is based on our ‘EMBRACE’ model. We have studied thousands of the world’s most empathic companies and the most empathic share seven drivers. Underneath each of these drivers, we use our survey tools and workplace analytics to measure empathy levels and give a scientific approach to empathy at work. We’ve refined our process over the last six years to deliver the most impact to our clients in the shortest time.  The output will be an increase in performance and loyalty both amongst colleagues and customers. We are interested in sustainable empathy that is embedded into the heart of your company.


Little Miss GeekOur Social Enterprise

Vision

To inspire young women to become tech pioneerswe want the next Mark Zuckerberg to be female.

Book

Little Miss Geek (Second edition) explores why many women want to consume not create technology and includes a foreword from Jimmy Wales. You can get a copy here: Amazon


Campaign

Our #HERinHero celebrates women who are carving their own path in male dominated industries and acting as inspiring role models for the next generation.

Impact

Over 5000 students have taken part in our programme and we have increased the number of girls taking Computer Science GCSE by 52% at a girls school in London.


Who we’re working with

The Empathy Business in numbers

AWARDS WON

DATA SETS ANALYSED

SPEECHES DELIVERED

CAKES CONSUMED

Meet the Team

We are a team of data geeks, stats geeks, psychology and strategy geeks who specialise in empathy and technology.

Get in Contact

Contact 

For new business and speaking engagements, please contact Lyndi.

Join Us

We like meeting smart, geeky people who share our desire to transform the world of business. Let’s have a chat—Lyndi.

The Empathy Business—London

Lady Geek, 800 Highgate Studios,

53-79 Highgate Road, London NW5 1TL

The Empathy Business—Sydney: coming soon

leanne@theempathybusiness.com